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Wednesday, October 6, 2010

GeoLocation Marketing & Social Networking Sites

A number of location based social networking sites are springing up, and offer endless possibilities not only for fun and socializing but for geolocation marketing and loyalty programs - so put on your thinking hats and start dreaming about what GIS can add to this.  Here are some of the prominent offerings.

Foursquare, most popular, and the most commercial.
Gowalla: Allows users to find friends, places, inspiration. iPhone only.
Brightkite: Coupons a key feature here.  iPhone or Android smartphones.
Where: A Baedeker of places to go, merchant oriented.
Scvngr: Commercial site allows businesses to run promotions in a game metaphor.
Booyah: The "Second Life" of geolocation, extended to a real-virtual commercial world.
Facebook Places: Facebook joins the party.
Yelp: Mobile online reviews of goods and services, with a loyalty bent.
Loopt: Social site, allows friends to dynamically keep track of each other on a map and share updates. iPhone only.

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