BranchInfo 2010 BranchInfo 2010 BA

Monday, January 31, 2011

Google Android Smartphones Overtake Nokia

British research firm Canalys released its Q4 2010 global country-level smart phone market data, and Google Android has become the leading platform.

Shipments of Android-based smart phones reached 32.9 million, while devices running Nokia’s Symbian platform trailed slightly at 31.0 million worldwide.

The fourth quarter also saw the worldwide smart phone market continue to soar, nearly doubling year-to-year with shipments of 101.2 million units representing growth of 89%.  Driving the Android wave are devices from HTC and Samsung, among others.

Canalys VP and Principal Analyst Chris Jones notes that ‘2011 is set to be a highly competitive year, with vendors looking to use new technology, such as dual-core processors, NFC and 3D displays, to differentiate their products and maintain value.’

The US continues its reign as the largest country market in terms of shipments, at more than double the size of the Chinese smart phone market. RIM recaptured first place from Apple, as the latter experienced its usual US seasonal dip, and RIM benefited from the first full quarter of shipments for the BlackBerry Torch. HTC successfully maintained its third-place ranking in the US for the third consecutive quarter, driven by its speed to market with the latest Android updates and new Windows Phone 7 devices.

Canalys analyst Tim Shepherd added, "The US landscape will shift dramatically this coming year, as a result of the Verizon-Apple agreement. Verizon will move its focus away from the Droid range, but the overall market impact will mean less carrier-exclusive deals, while increasing the AT&T opportunity for Android vendors, such as HTC, Motorola and Samsung.’

Android was by far the largest smart phone platform in the US market in Q4 2010, with shipments of 12.1 million units – nearly three times those of RIM’s BlackBerry devices. Windows Phone 7 devices appeared too late in the quarter to take full advantage of holiday season purchasing. As a result, Microsoft lost share in the United States, from 8% in Q4 2009 to 5% in Q4 2010.

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