BranchInfo 2010 BranchInfo 2010 BA

Monday, February 28, 2011

The Mobile App Internet Arrives

Today's Forrester Research release pegs the mobile app market for smartphones at about $1.9 billion for 2010.

Does that sound like a lot?  Well.  By 2015, Forrester forecasts a total mobile app market for both smartphones and tablets 20 TIMES as large, with smartphones alone driving nearly $30 billion. 

Corporations will spend up to $17 billion creating apps for their products and working with services and solutions providers. Combined revenues from mobile applications, services and business management?  $54.6 billion a year by 2015. 

Today, fully 1-in-3 smartphone users say they downloaded an app in the past month.  As the base grows, and as penetration grows, so will our economy - we have found the driver for the next age of computing.

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