Twitter Adoption Strongest Among African-Americans

Who uses Twitter?  Research released today by Pew Internet shows that usage skews towards the young and better-educated.  No news there.  What may be news to many people, however, is that usage skews towards non-White users.

Fully 25% of Blacks online have used Twitter.  This compares to 19% of Latinos online, and only 9% of Whites.

Heavy usage skews even more Black - while 11% of use Twitter daily, only 5% of Latinos and 3% of Whites do.

Pew also reports growth in usage among 30-49 year olds, where usage has doubled in less than 6 months, now 14%.  Usage still falls off considerably after age 49, to just 8% of 50-64s and 6% of 65+.
Household income is not much of a predictor, but at least some college education is, and so is urban and suburban residence.


 

That is quite, quite a different profile than that of the predominantly White, male, and dorky Twitter Twit.