BranchInfo 2010 BranchInfo 2010 BA

Thursday, December 16, 2010

Bing Goes to Dinner

Microsoft Bing & Local announced some enhancements yesterday based on user research -

· Interior Views: Provides users with immersive 360-degree panoramas of local businesses
· OpenTable Integration: Lets users interact with OpenTable directly from restaurant pages
· Real Time Transit on Mobile: Gives users real time info if a bus is on-time or delayed
· Streetside for Mobile: Brings users street-level imagery + some mobile-exclusive enhancements

So, if you like dinner dates using public transportation, you're all set.  Seriously, the integration of maps and views and Open Table is cool, I'm an Open Table user and this streamlines things and adds some view candy.  And the mobile transit feature is Killer in cities where public transportation rules (NY, Boston, SF, Chicago, etc.).

The Bing map themes are improved, too.

But the reality is, everything Microsoft does in this space seems derivative, a day late and a buck short.  The value added, mild.  And the last time I looked, everything we do in computing is still based on WIMP.  Where's the user research on a better mobile interface?

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