Checking Accounts, GIS & Location Based Marketing

In case you haven't heard, free checking died. 

Checking account fees are about to change all over the place.  The way that banks look at you is changing, and certainly the way you look at them is.

Check out the ESRI Financial Services SIG for an interesting discussion of how banks use GIS to ferret out opportunities as all the prices change, and location based marketing to address them.  And figure out what this means to you and how to save some time and money.